What is pay-per-click?

Pay-per-click is a form of advertising in which you decide how much you are willing to pay. The more you pay per click, the higher your ad will appear.

You can target your advertising so that it appears only in different countries or languages.

Who offers pay-per-click?

The largest companies are Overture and Google.

Although Google is not a real pay-per-click search engine, it still provides pay-per-click advertising by displaying ad boxes in the right-hand column of the search-result pages.

Advantages of pay-per-click campaigns

	There’s no need to make any changes to your current Web-site content
	A campaign is quickly set up, provided keywords have been well-prepared
	You can instantly generate traffic

Consider this, however …

Pay-per-click campaigns can bring large numbers of visitors.

But these campaigns can become extremely expensive if your keywords are not targeting the right visitors. They visit your site and you pay for the click, but where is the return on investment?

It is crucial to the profitability of such a campaign that

	the right keywords are chosen
	the keywords are monitored and adjusted
	your position is monitored to maintain a good ranking
	costs are checked on the basis of clicks generated

As you can see, the concept is fairly simple, provided you carefully plan and monitor your advertising campaign.

Feel free to contact NetZetera about pay-per-click advertising. We’ll help you create a successful campaign!